![]() Review the map with your customer service team to explore ways you can reduce obstacles throughout the customer lifecycle.Include the sales team in your map assessment to improve onboarding flows.Present the visual diagram in company-wide meetings to map out customer-focused quarterly goals.Use your map to train team members on CX standards and best practices.When you build a journey map, you have a customer-centered tool to refer to and distribute across the company. ![]() Creating a customer-centric companyĪligning towards the same company objectives is essential for strategic customer experience goal planning and success tracking. ![]() Understanding the customer journey from an empathetic, bird’s eye view will give you deeper insight into customer needs at every touchpoint so you can take the steps to meet their expectations.
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